Making a new business is a big and long step, a good product or service aren’t enough. You need a market, a channel, or a community to sell your product. Market penetrating would need much effort to do, making a market would need much more effort since you need to introduce and educate people first before they are interested in your product.

Doing all of these things via internet could make the job more efficient. Using email marketing services such as iContact would even make things simpler. icontact.com is a web which has many services in email marketing that you could use to enhance your market network. It has many subscriber members that you could use as a starting point of your promotion, mail template to help beginners making a better mail, survey tool to help you in doing survey.

Of course, an anti-spam policy is a must, credibility is a must in email marketing services. There are other services that you could find at iContact.com, fell free to look around and try its free trial service.